Founding Families | The Everyday Family

The world isn't quiet

You care deeply about
who your kids become.

But most days
we are spent.

Planning for school.
Managing schedules.
Breaking up arguments.
Answering texts.
Making dinner.
Trying to keep up.

Meanwhile, your kids
are being shaped.

By what they see.
By what they hear.
By what gets repeated.
By what your family allows.
By what your family practices.

The problem isn't that you don't care.
It's that life gets loud, and old patterns take over.

And if you don't decide what shapes your home,

the loudest things will.

That's why we built Everyday Family.

Become a Founding Family · $99

Inside the Everyday Family

One connected experience designed to help you
build your family culture,
put it into practice, and keep living it out.

01 · On Your Table

The Family Culture Kit

Everything you need at the table. The workbook, conversation cards, and encouragement cards, thoughtfully designed to help your family work through the experience together.

Workbook · Conversation Cards · Encouragement Cards

02 · Step by Step

The Guided Experience

Know exactly what to do next. Four weeks of guided teaching on your phone walks you step by step through the experience, so you never have to figure out where to begin or what to talk about.

4 Weeks · 15 Minutes a Day · No Prep

03 · Everyday Life

The Everyday Family App

What you build doesn't end after four weeks. Your family's values, vision, and culture are saved in one place, with Noa and ongoing tools to help you keep living it out in everyday family life.

Your Culture · Noa · Ongoing Resources

Get the Founding Family Offer · $99

What families are saying

Built for real families.
Lived in real life.

"Family culture is so close to our hearts as parents. Everyday Family does the essential job of defining what it means to be an intentional family and making it actionable. Our family is better for having it in our home."

Tyler & StephPhoenix, AZ

"Everyday Family is such a wonderful resource. The guidebook provided the necessary framework to help our family walk step by step through the activities that identified our shared values and helped build our family’s culture. The Culture Question cards are both thoughtful and fun, and our family has really enjoyed the conversations that have flowed from them. Everyday Family has helped our family connect in ways that I feel are fundamental, but often forgotten in the fast-paced world we live in."

Seve & CynthiaClarinda, Iowa

"The Everyday Family Culture Guide has moved my family and I from a place of reactionary parenting to a foundation of grounded principles in action. We feel more aligned with our purpose than ever before and the fact that our children can communicate those values verbally and live them out consistently is something I’m so proud of. Could not recommend this path more to anyone and everyone."

Daniel & Jess AlexanderAustin, TX

"My husband and I don't come from families that had a high value for healthy connection and conversation. This kit has been a vital tool to help us develop the culture we hope to see in our own family."

Sarah & ChadAtlanta, GA

"For us, family is our highest importance and value we have. The Everyday Family curriculum is an incredible tool that keeps our family intentional and always reminding us of our “why”. It helps fight for the very things we want to be at the core of who we are. We’re incredibly thankful for the language and practical applications it gives to help accomplish those values and goals."

Lauren & BrianGreenville, South Carolina

"The Everyday Family changed how we approach our home life together. The Family Culture Guide gave us simple, practical ways to build the values we want our kids to grow up with, without feeling overwhelming or preachy. It actually fits into real, everyday family life."

JT & CoriLoveland, Colorado

"Family culture is so close to our hearts as parents. Everyday Family does the essential job of defining what it means to be an intentional family and making it actionable. Our family is better for having it in our home."

Tyler & StephPhoenix, AZ

"Everyday Family is such a wonderful resource. The guidebook provided the necessary framework to help our family walk step by step through the activities that identified our shared values and helped build our family’s culture. The Culture Question cards are both thoughtful and fun, and our family has really enjoyed the conversations that have flowed from them. Everyday Family has helped our family connect in ways that I feel are fundamental, but often forgotten in the fast-paced world we live in."

Seve & CynthiaClarinda, Iowa

"The Everyday Family Culture Guide has moved my family and I from a place of reactionary parenting to a foundation of grounded principles in action. We feel more aligned with our purpose than ever before and the fact that our children can communicate those values verbally and live them out consistently is something I’m so proud of. Could not recommend this path more to anyone and everyone."

Daniel & Jess AlexanderAustin, TX

"My husband and I don't come from families that had a high value for healthy connection and conversation. This kit has been a vital tool to help us develop the culture we hope to see in our own family."

Sarah & ChadAtlanta, GA

"For us, family is our highest importance and value we have. The Everyday Family curriculum is an incredible tool that keeps our family intentional and always reminding us of our “why”. It helps fight for the very things we want to be at the core of who we are. We’re incredibly thankful for the language and practical applications it gives to help accomplish those values and goals."

Lauren & BrianGreenville, South Carolina

"The Everyday Family changed how we approach our home life together. The Family Culture Guide gave us simple, practical ways to build the values we want our kids to grow up with, without feeling overwhelming or preachy. It actually fits into real, everyday family life."

JT & CoriLoveland, Colorado

The Family Culture Kit, opened: workbook, Culture Questions, and Encouragement Cards

Inside the Family Culture Kit

Everything you need to gather around the table.

A beautifully designed set of tools your family can actually hold, write in, talk through, and return to as you shape your culture together.

01

The Family Culture Workbook

The four week process on paper, with space to name your values, vision, rhythms, commitments, and the culture you want to build together.

02

Conversation Cards

Thoughtful questions designed to get everyone talking and make meaningful family conversations easier to begin.

03

Encouragement Cards

Simple words and reminders that help what you talked about at the table show up in everyday family life.

Made to be written in, talked over, left on the table, and lived out.

You don't need more information...
you need to know who you want to become and how to get there.

Become a Founding Family

The Family Culture Experience

Four weeks. 15 min a day.
A culture your family
creates together.

01

Who We Are Becoming

Name the values, vision, and purpose that define your family.

02

How We Treat Each Other

Decide what love, respect, connection, and repair look like inside your home.

03

What We Protect

Identify what matters enough to guard in a noisy world.

04

How We Live It Out

Turn what your family believes into rhythms you can actually live.

No prep. No perfect answers. Just meaningful conversations, one day at a time.

It takes less than you think.

01

Open it.

Everything is already laid out for you.

02

Talk.

Spend about 15 minutes in guided conversation with your kids, as parents, or both.

03

Decide.

Put words around what matters most to your family.

04

Live it.

Bring those decisions into the ordinary moments that shape family life.

Become a Founding Family

The Everyday Family App

Your family's culture
doesn't live in a workbook.
It lives with you.

Everything your family builds during the four-week experience lives inside the Everyday Family App, so what you decide together doesn't disappear when the workbook closes.

i.

Your culture, in one place

Keep your family's values, vision, commitments, and important decisions somewhere you can actually return to.

ii.

Guidance for real life

When new decisions come up, Noa helps you think through them through the lens of what your family has said matters.

iii.

Keep growing together

New conversations, family experiences, practical resources, and episodes of the Everyday Family Podcast give you fresh ways to keep building your culture throughout the year.

Four weeks is where it starts

The culture you build is meant
to keep growing with you
and be passed down for generations.

Throughout the year, Everyday Family gives you new conversations, experiences, resources, podcast episodes, and personalized guidance from Noa so there's always a way to keep bringing what matters into everyday life.

Become a Founding Family

From our table to yours

We didn't build Everyday Family because we had it all figured out.

Nobody has the perfect family. And nobody knows the family you want to build better than you do.

That's the whole point of Everyday Family. We don't tell you how to raise your family. We help you decide who you want to be, then give you a way to build it.

Because parenting advice needs somewhere to land. Books need a shelf. Water needs a cup. Parenting advice needs a family culture to live inside.

That's what we were missing too.

In 2017, a tumor was found on Jordan's pancreas. There was surgery, recovery, a third baby on the way, and a lot we couldn't control. Somewhere in the middle of it all, we found ourselves asking:

If we make it through this, how do we want our family to live?

We went away for two nights with two pencils and a cheap printable about values. We talked. We wrote. We came home with something we hadn't had before: words and action for the family we wanted to become.

Ten years later, we're still growing in that journey and loving every step along the way. All the highs and the lows, pointed at a mission and a purpose that we decided.

Why are Founding Families getting all of this for $99?

For starters, our mission is to reclaim the home as the most powerful place of formation. Today, families are in a constant battle for their attention... against a culture that is louder, faster, and always asking for more. We believe the world is a better place when families are strong, connected, and intentional about who they are becoming together. That’s why the first 1,000 families aren’t simply buying Everyday Family, you’re helping us build it from the beginning. And in return, you’ll get the complete Founding Family experience for $99 today, plus a Premium membership rate locked at $99/year for as long as you remain a member.

Founding Families rate locked.

Become a Founding Family

What exactly is Everyday Family?

Everyday Family is a guided four-week family culture experience. Your physical Family Culture Kit, Guided Experience, Everyday Family App, and Noa work together to help your family decide what matters, put it into words, and begin living it intentionally.

How long does it take?

The core experience lasts four weeks and is designed around roughly 15 minutes a day. There's no prep and no need to have the "right" answers before you begin.

Who is this for?

Every family, at every stage. Young kids, teenagers, newlyweds building their culture from the start, and grandparents shaping the culture around their table. The questions meet your family wherever you are.

What's included with the Founding Family offer?

You receive the Family Culture Kit, the complete Guided Experience, and one year of Everyday Family: the App, Noa, ongoing experiences, and resources. Founding Family orders ship free within the US.

What happens after the first year?

Your Everyday Family membership renews at your locked Founding Family rate of $99/year for as long as you remain a member. New experiences, resources, and podcast episodes keep coming all year. Cancel anytime.

What is the guarantee?

Try the experience with your family for 30 days. If your table doesn't feel different, email us for a refund.

Raise kind humans.Love the journey.

You care deeply about
who your kids become.

But most days
we are spent.

Meanwhile, your kids
are being shaped.

the loudest things will.

One connected experience designed to help you
build your family culture,
put it into practice, and keep living it out.

The Family Culture Kit

The Guided Experience

The Everyday Family App

Built for real families.
Lived in real life.

Everything you need to gather around the table.

You don't need more information...
you need to know who you want to become and how to get there.

Four weeks. 15 min a day.
A culture your family
creates together.

It takes less than you think.

Open it.

Talk.

Decide.

Live it.

Your family's culture
doesn't live in a workbook.
It lives with you.

Your culture, in one place

Guidance for real life

Keep growing together

Most advice is generic.
Noa knows who you want to become.

The culture you build is meant
to keep growing with you
and be passed down for generations.

We didn't build Everyday Family because we had it all figured out.

Everything you need to shape your family culture and keep living it.

Why are Founding Families getting all of this for $99?

You don't get to choose everything your children encounter.
But you can choose what your family becomes together.

You care deeply aboutwho your kids become.

But most dayswe are spent.

Meanwhile, your kidsare being shaped.

the loudest things will.

One connected experience designed to help youbuild your family culture,put it into practice, and keep living it out.

The Family Culture Kit

The Guided Experience

The Everyday Family App

Built for real families. Lived in real life.

Everything you need to gather around the table.

You don't need more information...you need to know who you want to become and how to get there.

Four weeks. 15 min a day. A culture your familycreates together.

It takes less than you think.

Open it.

Talk.

Decide.

Live it.

Your family's culturedoesn't live in a workbook.It lives with you.

Your culture, in one place

Guidance for real life

Keep growing together

Most advice is generic.Noa knows who you want to become.

The culture you build is meantto keep growing with youand be passed down for generations.

We didn't build Everyday Family because we had it all figured out.

Everything you need to shape your family culture and keep living it.

Why are Founding Families getting all of this for $99?

You don't get to choose everything your children encounter. But you can choose what your family becomes together.

You care deeply about
who your kids become.

But most days
we are spent.

Meanwhile, your kids
are being shaped.

One connected experience designed to help you
build your family culture,
put it into practice, and keep living it out.

Built for real families.
Lived in real life.

You don't need more information...
you need to know who you want to become and how to get there.

Four weeks. 15 min a day.
A culture your family
creates together.

Your family's culture
doesn't live in a workbook.
It lives with you.

Most advice is generic.
Noa knows who you want to become.

The culture you build is meant
to keep growing with you
and be passed down for generations.

You don't get to choose everything your children encounter.
But you can choose what your family becomes together.